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Live brief

Wasteless

Wasteless are successful in helping supermarkets and online grocery stores recapture the full value of their perishable products and reduce food waste through their AI-powered dynamic pricing.

Description

An ECR household name, Wasteless continues to accelerate its proven and patented smart solution. Its success is in no small part thanks to the complete customization to a retailer’s landscape and requirements. Its Store version is deployable within days, without any integration, to confidently prove a supermarket’s business case. The Enterprise version is a completely automated approach, saving on labour and optimizing the entire food value chain, from suppliers, to data, ops and marketing. Loyal customers get rewarded for conscious buying behaviour, as the supermarket increases its fresh food profits by slashing waste. Marking down only when necessary and only discounting to as much as is deemed attractive by the customer. Following from a widely acclaimed presentation at ECR Food Waste Challenge, Wasteless is now helping leading retailers in Europe and the US (including Ahold Delhaize, Edeka and Metro) achieve a food waste prevention of well over 50%, with increases of as much as 25% in revenues and 1.2%-point in gross margins. With these insights, there’s no time to waste.