Improving Sales of Impulse Items at the Self-Checkout
Date and Time:
Dec 14th - 3pm UK
14 Dec 3:00 PM
Mike Pedi, Transaction Zone Team Leader, Mars Wrigley
Traditionally, when our SCO working group discusses the losses at the self-checkout, they reference the lost profits from the missed or wrong scans and walkaways at the SCO. However, another source of losses can be the lost profits from the reduced sales of impulse items at the front end, with the conversion [to a sale] of items placed at the self-checkout typically 35% lower than at the traditional assisted checkout.
In this working group meeting, we will explore how retailers and CPGs are currently thinking about the sales of impulse items at self-checkout and the extent to which it is or will become a business priority. To start the meeting, we will hear from the Mars Wrigley Transaction Zone Team, who have partnered with retailers worldwide to develop new ways to increase sales and profits at the front end. This will be followed by a group discussion with retailers and CPGs, who will comment on the presentation (what was new, different, etc) and then share back their own learnings.
This meeting is for retailers, CPGs, and academics only.
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