Meet the Innovators Tackling E-Commerce Loss Head-On

From AI-powered authentication to next-generation returns models, the 2025 E-Commerce Loss Innovation Challenge showcased some of the brightest minds working to combat retail loss today.

Over the course of two events—one in-person and one virtual—our panel of leading retailers heard from thirteen impressive innovators.

Each shared bold, practical solutions designed to help businesses reduce fraud, protect profits, and improve customer experience across the board.

The Challenge highlighted just how much creativity and momentum is driving this field forward.

Together, these companies represent the cutting edge of e-commerce loss prevention. Here’s a closer look at what each one brings to the table.

Apruvd

Apruvd helps retailers prevent fraud and chargebacks with AI-driven transaction approval. Sitting behind existing fraud systems, it re-evaluates risky transactions using deeper data and expert human analysis. Its performance-based model includes a chargeback guarantee and has already helped recover more than €200 million in sales.

apruvd.com

Doug Bertram
Executive Director, Sales & Strategy
doug.bertram@apruvd.com

Catecut

Catecut uses AI to simplify apparel shopping and reduce returns. By tagging garments and making size recommendations, Catecut helps customers choose better-fitting products, reducing the tendency to over-order multiple sizes and send items back.

catecut.com

Heidrun Osk Sigfusdottir
Co-founder & CEO
heidrun@catecut.com

Ecomtent

Ecomtent boosts conversion rates by using AI to generate high-quality product content. From better SEO to reduced cart abandonment, Ecomtent helps retailers enhance listings, attract more customers, and improve the path to purchase.

ecomtent.ai

Abba Biavati
Head of Strategy
abba@ecomtent.ai

Entrupy

Entrupy offers near-perfect accuracy in luxury goods authentication. Combining advanced microscopy and computer vision, the platform helps retailers identify counterfeits quickly and confidently, reducing fraud in high-value transactions.

entrupy.com

Julia Kononenko
Account Executive EMEA
julia.kononenko@entrupy.com

Keyless

Keyless delivers Zero-Knowledge Biometrics™—a privacy-first approach to identity verification. It allows fast, secure authentication without storing biometric data, helping retailers fight fraud while staying compliant.

keyless.io

Francisco Martins
Director of Sales UK | Nordics | Benelux
francisco.martins@keyless.io

Legitmark

Legitmark brings digital authentication to sneakers and other collectibles. Its expert-verified, photo-based system certifies items’ legitimacy, protecting customers and brands in the resale economy.

legitmark.com

Jacob Roscoe

Founder

jacob@legitmark.com

Pinnacle (by Navixy)

Pinnacle enhances delivery operations with GPS tracking, smart routing, and task management tools. Retailers can boost performance, reduce delays, and cut costs by gaining better oversight of last-mile logistics.

navixy.com / pinnacle-air.com

Simon Fowler
Managing Director
simonfowler@pinnacle-air.com

Rediem

Rediem helps retailers improve customer retention with loyalty programs that increase repeat purchases. It strengthens brand relationships and reduces churn by fostering meaningful customer engagement.

rediem.co

Sarah Ganzenmuller
Co-founder & CEO
sarah@rediem.co

SkipReturns

SkipReturns flips the returns process on its head by rerouting returned items directly to new buyers. This innovative model eliminates the need for costly reverse logistics and warehousing, making returns faster, cheaper, and more sustainable.

skipreturns.com

Ari Williams
Co-Founder & CEO
ari@skipreturns.com

Stytch

Stytch helps retailers stop fraud before it starts with advanced tools like Device Fingerprinting and Strong Captcha. Its APIs and SDKs offer real-time protection against bots and fraudulent sessions—without adding customer friction.

stytch.com

Deirdre Lambert
Business Development Operations
dlambert@stytch.com

Verdict

Verdict provides AI-powered ID verification that seamlessly integrates with e-commerce platforms. It supports fraud prevention, age verification, and compliance, giving retailers a fast and reliable way to verify customers.

getverdict.com

Dylan Pierce
Founder
dylan@getverdict.com

Yofi

Yofi uses behavioural data and image metadata to detect and prevent policy abuse, fake returns, and reseller fraud. Its real-time fraud scoring engine protects revenue while keeping genuine customers happy.

yofi.ai

Jordan Shamir
Co-founder & CEO
jordan@yofi.ai

ZigZag

ZigZag simplifies returns with a data-driven platform that lowers costs, improves the customer experience, and unlocks resale opportunities for returned products.

zigzag.global
Al Gerrie
Founder & CEO

al@zigzag.global